Researchers from AIR are supporting the University System of Georgia (USG) in an evaluation of student motivations toward entering into technical fields. This project aims to help USG understand how postsecondary students—particularly women and students of color—learn about, understand, and take interest in high-demand, technical degree program offerings. This study, along with additional efforts by USG, will help it reach its ultimate goal of increasing the number of women and people of color who know about and engage in a USG offering that prepares for a career in those sectors.