AIR engaged in an evaluation of non-traditional occupations (NTOs) for women. The purpose of the NTO study was to: (1) identify barriers to NTOs and promising strategies for addressing those barriers, (2) design and implement a demonstration of a promising strategy, and (3) evaluate the effectiveness of the strategy implemented under the demonstration. The research team initiated a randomized-control trial (RCT), in which a treatment group received gender-themed recruitment content designed to increase awareness of NTOs among women and to address misperceptions women may have about NTOs and a control group received non-themed, generic recruitment content.
This infographic presents promising strategies for addressing barriers to both entry and retention for women in pursuing such occupations. It suggests policymakers and practitioners’ strategies to address inequities in access to higher education and improve mobility among underserved women.